Suitable for framing

While I know that getting rid of al-Zarqawi was supposedly a huge military victory that sadly will have no real effect on ending the violence over there, what's up with showing off the giant picture of his dead head?
Is this a crazy psyop that some genius at the Pentagon thought would reduce the insurgents and their supporters to quivering bowls of jelly, ya know because that's how you send a message to that kind of people.
I got news for you, they already know that if they aren't careful we'll shoot at them or drop bombs on their houses; they got that message loud and clear. Probably is the reason why there's an insurgency.
I'm just sayin'.